COMMUNICATION 101: The Soul of a Healthy Debate

COMMUNICATION 101: The Soul of a Healthy Debate

Lessons from a discussion between a five-year-old and his father.

A young boy of 5 asked his father, ‘’Dad, why do we pay tax?’’ The father went on and on about how taxpayer’s money is used to fix roads, fund security and education and he listed so many other uses appealing to logic and reason. He explained why tax should be paid but the young boy was still not persuaded by his father’s reply. Then the father said, “Even Jesus said, ‘Give to Caesar what belongs to Caesar'”.

Then the young child jumped at that answer, “Dad! That’s exactly my point. Caesar died over 2000 years ago, why do we still pay taxes to him?”

THE LESSON
From this story, we can clearly see that the effective teacher is not the one who simply ‘knows his onions’ or the one who can merely communicate his points fluently.
On the contrary, the effective teacher understands his audience (not just his onions) and makes a conscious effort to connect with them (not just to communicate).

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BUSINESS: How to Maximize Customer Satisfaction

Creating long lasting customer loyalty is becoming alarmingly scarce in our business environment. So what do we do if we must change that experience? Let me suggest to you the three Ts of business retention.

To maximize customer satisfaction, we must DEAL in the three “T”s – Time, Treasure and Trust.

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