Two old ladies were walking around a somewhat overcrowded English country church yard and came upon a tombstone. The inscription said: “Here lies John Smith, a politician and an honest man.” “Good heavens!” said one lady to the other. “Isn’t it awful that they had to put two people in the same grave?!”
In that lady’s perspective, that was a “whitewashed tomb… full of dead men’s bones” (Matthew 23:27). Although she was mistaken, it is important to note that her perception, wrong as it may have been, would be the reality we’d all face if Jesus had not risen from the dead; we would have a crowded tomb instead of an empty one.
Creating long lasting customer loyalty is becoming alarmingly scarce in our business environment. So what do we do if we must change that experience? Let me suggest to you the three Ts of business retention.
To maximize customer satisfaction, we must DEAL in the three “T”s – Time, Treasure and Trust.
“I don’t know which is more disturbing, that everyone has their price, or that their price is always so low?”
Is there a bench mark, is there a height mark beyond which all our moral values collapse?
Do your principles have a price tag? Is there a point at which you will gladly abandon a belief for the ‘right reward’?
This is the question we must answer in a world of constantly shifting grounds.
Or else, how do you measure progress or regress in a world where there are no absolutes, where everything is moving and we are in a constant struggle? It is for this reason of inconsistency that we need absolutes in our lives. That’s what ethics and principles are – absolutes or benchmarks upon which we measure our lives, whether we progress or regress.
But unfortunately, the human nature can be discussing ethics at one moment and be duplicitous at the same time.